In 1994, Libby Andrews received her MBA at the University of Chicago, Graduate School of Business. After graduating, Libby continued to pursue a career in sales and sales management in technology for another 8 years before switching careers to full-time homemaker and mother.
Libby Andrews started Libby’s Luxuries LLC in September of 2003. At the time, Libby’s children were 1, 2, and 3 years of age. From selling her maternity and baby items on Ebay, Libby raised the money needed to start Libby's Luxuries LLC, a custom made exotic skin handbag and jewelry business. Libby developed a small profitable business with her line carried in upscale stores across the Midwest. During this time, she also patented Stick-e® Yoga Socks… For that Barefoot Feeling!
In 2004, the inspiration for Stick-e® Yoga Socks… For that Barefoot Feeling! came from Libby's concern over the cleanliness of the health club floor, mats and equipment. Additionally, the inability for feet to “stick” when they are sweating was another challenge during Yoga classes. Libby observed that as many as 40% of the participants in the Yoga classes she attended were wearing socks.
In 2006, Libby Andrews received a patent for Yoga Sticky Socks, U.S. patent #7107626. In 2007, Libby received the trademark for Stick-e® .
Stick-e® Yoga Socks… For that Barefoot Feeling! is now carried by retailers and distributors worldwide. They are regularly featured in editorial and television spots including NBC, ABC, Fox, Fit Yoga, Fitness Magazine, Better Homes and Gardens, Pilates Style, HealthWise and more.
A highlight for Stick-e® Yoga Socks was becoming a finalist in ISPO BrandNew. ISPO is the world’s largest sporting goods tradeshow held in Munich, Germany. BrandNew is the competition looking for new innovative sporting goods. There were 265 entrants from 26 different countries. Stick-e® Yoga Socks were 1 of 11 finalists and received a tradeshow booth in the ISPO Winter '08 BrandNew Pavilion in Munich.
In June of 2008, Biz-OverTM honored Libby along with 10 other Chicago entrepreneurial women for being unique, successful and style savvy women in business.
In September of 2008, Libby expanded beyond socks by introducing an entire line of unique, innovative, patent pending, Yoga accessories designed to solve slippery problems with Stick-e® solutions. Additionally, Libby's Luxuries LLC changed its name to Stick-e® Brands to better reflect the business.
With 2010, came the introduction of the new patent pending Stick-e® Wrist Saver® which was featured in Pilates Style and Fitness Magazines as well as numerous on line blogs.
With 2011, LIbby's Luxuries LLC received investors and formed a new entity, Stick-e® Products LLC. WIth this investment, Libby was able to expand the product line to introduce new innovative products for Fall 2011 including the new Stick-e® Wrist Saver® Block, the Knee and Wrist Saver® and the new Deluxe Hot Yoga Towel.
2011 also brought the first Stick-e® Fitness Studio located in downtown Flossmoor, IL in the Stick-e Products' world headquarters. Here Libby can test new Stick-e products before launch and identify new fitness product needs.
Libby is often a guest speaker at entrepreneurial luncheons and seminars.