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Press Releases>
Take5Moment™, Stick-e® Brands and Expert Yoga Teacher, Stacy McCarthy, empower Desk Workers with “Yoga Break” Tools to Relieve Work Day Stress
Vista, California – April 2, 2009 --
Apr 2, 2009 --
 Partnership delivers guided yoga stretches and yoga props specifically for deskbound, computer-based workers who are limited on time and space. 5-minute Take5Yoga™ videos introduce deskspace-friendly props and strategies for counteracting computer ergonomics to relieve tension and improve employee morale.
Long work days, short breaks and hours trapped behind a computer take a toll on employee health and productivity. Encouraging periodic 5-minute breaks to relax, recharge, refocus and regroup is the mission of Take5Moment by delivering educational and inspirational videos to the desktops of people “at work”. Tapping into the expertise of veteran fitness and yoga video expert, Stacy McCarthy, yoga takes a non-pretzel twist with props to make it fun at the desk using common props like tennis balls, straps, and a line of Yoga products from Stick-e® Brands.
“Many people put their health and fitness on hold during their work day, after all – you can’t run, ski or swim behind a desk. But after 8 hours of a sedentary position; blood flow constricts, the body aches and moods plummet,” said Sherry Zak Morris, CEO of Take5Moment.com. “A simple stretch and twist at your desk is helpful, but why not make it interesting! Stacy is passionate and engaging. By using simple props like a tennis ball, a strap and Yoga Stick-e® props – taking that 5-minute stress break is even more inviting,” says Zak Morris.
Stacy McCarthy and Libby Andrews, CEO of Stick-e® Brands, both former competitive athletes, have been actively involved in the fitness industry. Stacy has distinguished herself through cutting-edge classes using creative techniques, producing Yoga DVDs, hosting retreats and guest performances at conferences. Libby has impacted Yoga by inventing an innovative line of yoga accessories that solve problems and provide hygienic non-slip solutions for users. As female entrepreneurs with synergistic businesses, it was a natural that they came together to help market each others' products and services.
Stacy McCarthy has 25 years experience in the Health & Fitness Industry and has been on the forward thinking of Group Exercise & Yoga in teaching, program design and management. “I have seen yoga evolve from being strictly practiced in a yoga studio or gym setting to being shared in hospitals, libraries, schools and now the workplace. When I was approached by Take5Moment to record a set of desk yoga stretches, I put myself in the position of a desk worker and thought about making it fun and different”, said McCarthy. “My work with Yoga Stick-e® Socks got me thinking about simple props office workers can keep in their desk to support their fitness during the work day. Using a ball, strap or Stick-e® Socks, I offer up yoga stretches that target tight shoulders, hips and aching feet that are the most common complaints of sedentary desk workers,” concluded McCarthy.
As the Corporate Sponsor of Stacy’s Take5Yoga series, CEO and Founder of Stick-e® Brands, Libby Andrews, is on a mission to make yoga accessible and comfortable to people of all ages and health conditions. From the yoga gym go-er who is concerned with hygiene, to the senior who needs that “extra grip”, Yoga Stick-e® Socks is one of the fastest-selling yoga props in the market. “I see people turning to Yoga and Pilates for stress-reduction and as a complement to their more active fitness practice. Because of this growth, we have recently announced an expanded product line of new Stick-e® accessories specifically for Yoga and Pilates,” commented Andrews. “Our work with Stacy has ensured we stay true to the yoga experience by providing that additional support of a “sure grip” without affecting the integrity of the yoga practice. We are proud to sponsor her Take5Yoga series and support the ever-widening practice of yoga – anywhere”, concluded Andrews.
About Take5Moment
Take5Moment is an innovative YouTube-esque video and content library of 5-minute “moments” targeted to desk workers, harried people and over-extended employees who are feeling over-whelmed, short on time and need a healthy break. Experts from multiple disciplines share their health and wellness knowledge in short video segments or blogs meant to relax, refresh, regroup and recharge their audience. Take5Moment content is delivered via multiple media vehicles beyond the internet, including Cable TV as “Stress Relief” commercials, on DVDs which focus on specific stress-reduction strategies, content clips in print media as well as talk radio. For more info visit www.Take5Moment.comAbout Stick-e® Brands
Stick-e ® Brands line of Yoga accessories were designed to address the challenges associated with performing Yoga. Many people experience sweaty feet and hands that prevent them from holding a pose well or safely. People often share the same mats and equipment that are not cleaned after each use thus increasing the spread of fungus. Also people like to take their exercise regimen on the road and are looking for portability. Stick-e® Brands has the answer for all of these issues beginning with the original Yoga Stick-e® Socks...for that Barefoot Feeling! www.YogaStickySocks.comAbout Stacy McCarthy:
Stacy is a certified yoga teacher with a Bachelor’s degree in Exercise Science. With nearly two decades of yoga & fitness teaching, she offers a contemporary approach to the ancient practice of yoga. Stacy’s precise cues on breath, focus and core strength along with her compassion & warmth are reflective of her sought after yoga instruction at conventions and classes world wide. Stacy is the host of the Yoga Body DVD Series, available at YogaNamaStacy.com www.yoganamastacy.com Stacy@yoganamastacy.com
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